A Value-Added Look at The Future

The data implies that we respond to receiving that ‘something extra’ when becoming a member, choosing a rewards card, and accumulating loyalty purchase points to use toward ‘free’ goods. We sign up hoping to save money, receive future discounts, or earn a free trip. What we may not realize is the seduction behind these value-added opportunities. The easy sign up may have us thinking we will save time and get more bang for our buck.  The question is, “Are we?”

 

A Value-Added Look at The Future

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